Friday, May 13, 2016

Kind Bar Says Healthy is a Philosophy a Not Nutrition Fact

This week in the news there was a big splash about the FDA and the Kind Company the makers of those delicious KIND bars. YUM! The argument came when the Kind Company wanted to push the envelope with FDA regulations by putting 'healthy' on the food label. This goes against the FDA regulations related to nuts are they healthy fats or no? Here's the story. 
On USA Today online Maggy Fox asked the question "Are Kind bars 'healthy'?" Then reported the year-long fight with the makers of Kind Healthy snacks ended with the company agreeing to use "healthy" to define its corporate philosophy, not to make any nutritional claims about its products, the FDA said.
The FDA went on to say "In our discussions with Kind, we understood the company's position as wanting to use 'healthy and tasty' as part of its corporate philosophy, as opposed to using 'healthy' in the context of a nutrient content claim. The FDA evaluates the label as a whole and has indicated that in this instance it does not object," the agency said in a statement.

For the complete article click here 

The problem with the KIND bar is they are mostly nuts increasing the total fats to 3 grams add 1 gram of saturated fats per serving which is more than the maximum allowed to be called 'healthy'.

The push back came from KIND to challenge the FDA regulations when it came right down to it. The KIND company wanted to put 'healthy' on the KIND bar food label. So off to court they went to settle this once and for all of us. 

You might be wondering what the FDA regulations say? The FDA Code of Federal Regulations - 21 CFR 101.65(d)(2). This regulation states five criteria: Four of them are discuss the maximum allowable levels of total fat, saturated fat, sodium and cholesterol. The fifth requires a serving of food have at least 10% of the Daily Value of one or more of these vitamins, A, C, calcium, iron, dietary fiber and protein. To see the warning letter from the FDA click here

What does this mean to you? In light of the current research into diet and our bodies as we have discussed many times on this blog, getting more of the 'good' fats into your diet than 'bad' fats is good. So however you can do that it's best. Why? Because the healthy fats (omega 3) reduce systemic inflammation and reduces your risk of heart disease, diabetes, arthritis and other chronic conditions just to name a few. 

What fatty foods are good for you? The ones highest in omega 3's. The short list is fatty fish, seeds, nuts, plant oils, beans and some vegetables and fruits. To see the whole list click here.

The outcome of the court case was decided this week and the FDA decision coming to a favorable resolution stating KIND could use the phrase 'healthy and tasty' as a corporate philosophy, not as a nutrient claim. FDA is going to look into redefining fats on the nutrition facts food labels moving forward to designate healthy fats. 

Take care of yourself, no one will or can take care of you like you do. 

Your partner in health,

Cindy Cohen RN, BS BA 
Certified Health Coach
Health & Wellness Consultant
WELCOA Faculty 
Well Workplace Certified

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